The MSC in Digital Marketing and E-business equips current and future marketing professionals with the skills and knowledge to develop strategic marketing and commerce practices across multiple digital platforms. Through an interactive, learner-centred approach to teaching and learning that embeds theory and practice, students will develop a work-ready education that prepares them to be efficient marketing and business managers within a fast-paced, evolving marketing environment.

Furthermore, this Digital Marketing and E-business MSC integrates aspects of international management, preparing students to work effectively in a global context. The defining features of this programme are application of knowledge within the global digital landscape, industry engagement, industry-supported consulting project/Dissertation and work-based learning opportunities.

Your skills will be honed through the lens of international business and leading business transformation, empowering you and your organisation to respond strategically to a changing environment.

Your development will be highlighted through the capstone module, which offers a choice of a consultancy-style project presented by one of our business partners, a workplace-based challenge from your own organisation, or a more theoretical research-based topic.